I have three years of experience in visual merchandising, with over a year dedicated to leading and managing it at Vuori. During that time I have overseen product storytelling on the sales floor, driven strategy for layouts, and developed an eye for connecting brand identity with customer experience. I have also had the opportunity to travel to new store openings with Vuori, helping design and implement store layouts that create impact from day one. These experiences have strengthened my understanding of how visual presentation shapes not only the customer journey but also long-term brand success.
Visual Merchandising
My experience in visual merchandising has been about far more than arranging product. It has taught me how physical environments can become powerful tools for storytelling. At Vuori, I managed visual merchandising strategy and execution across a high-volume retail environment, even traveling to new store openings to help design and implement layouts that reflect the brand’s core identity. These opportunities sharpened my understanding of how to create an immersive experience that connects with customers the moment they walk in. I see visual merchandising as the intersection of creativity and impact, where design meets business. Every store layout I have worked on has been about more than sales; it has been about crafting an experience that customers remember, one that builds a long-term relationship with the brand.