This concept piece draws on Stio’s roots in the outdoor community and pays tribute to the people who inspire us to get outside, push our limits, and never settle. By weaving in the spirit of the brand’s history with the influence of foundational adventurers, the film becomes an ode “to those who go” who embody exploration and resilience. It is both a celebration of Stio’s identity and a vision for how the brand can continue to connect with those who live boldly in the outdoors.
Stio COmmercial
This commercial is a reflection of what I value in branded storytelling. I did not just aim to create a piece of marketing; I set out to honor the legacy of Stio and the spirit of the outdoor community it represents. By tying the brand’s history to the values of exploration, resilience, and inspiration, the film becomes a message that goes beyond product. It shows how I approach creative direction: blending story, culture, and identity to create campaigns that feel authentic while pushing the brand forward. For me, the work is not only about what you see on screen, but about building trust and resonance that lasts long after the first viewing.